Limited Special Edition

What do you do at traffic stops? Don't say "nothing." I look around and wonder why this light is taking so long! But today, I was staring at the SUV in front of me and noticed that it said, "Limited Edition," on the back next to the logo.

I chuckled mainly because in my profession (Information Technology), that term phrase is generally labeled on "free" software that is included with your purchase. If you bought a new digital camera, you would get Photoshop Limited Edition. This is to interpreted as you get a software package that is really good but lacks all the really cool features.

The same thing applies to "Special Edition." There might be a coupon for the regular version that you will end up getting from a friend, so it is tossed out or stuffed back in the plastic bag.

In the auto industry both those terms mean that you paid extra for some features that you think are worthless at first until you use them and get used to them. Example, seat warmers. It's been a little chilly, relatively speaking, for our spoiled California booties and they have come in handy. Push the button and in a minute your butt is nice and toasty.

That's bad! No it's good. Yes, exactly - it's bad!

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