FREE Advertising thanks to IMUS

By now you've probably heard how far down his throat IMUS stuck his foot. He messed up pretty bad so he's paying for breaking the social rules. But, that's not the reason that I'm writing this tonight.

Through out the day, two major advertisers were so upset over the incident that they made an announcement that they were canceling their sponsorship. If they were so concerned they would have just pulled their ads silently to disassociate themselves. End of story, right?

But the IMUS scandal this has turned out to be really good for those advertisers. Almost all the news stations, internet sites are naming them. They're getting free advertising the longer this all lasts.

Other advertisers dropped their spots unnamed. So, which was the best way?

No comments: