He's been suspended from the NFL, all his endorsements have been cancelled or suspended and he is fighting that he is guilty. Something that has confirmed to have taken place on his property.
I'm not a lawyer, but if I were his then I'd advise to do the mea culpa, and throw yourself at the mercy of the courts and the jury. Basically, he's wasting everyone's time, or is this another "Duke type case?"
Should all the NFL/companies/public wait until he is convicted before punishing him?